Quick answer
No. AI tools look up trusted sources before they recommend a business, and traditional SEO is how a website becomes one of those sources. People also still search on Google, so your site needs to be relevant and trusted in those results too.
Some say that in the new age of AI, SEO is dead. It is far from it.
Why SEO still matters
Google uses your existing SEO to serve customer searches in AI. Other AI tools look up trusted sources to recommend, and if your site is properly configured with traditional SEO, you are one of those trusted sources.
On top of that, people still search on Google. To show up in those results, your site needs to be relevant and trusted there as well.
Where AI optimization (AIO) fits in
AI is here, and a large share of internet users now use it for search and research. If the back end of your website is not set up for AI to crawl, you miss that opportunity. AIO makes it easy for AI tools to index your site and its data, which helps your content get served to the customers who use them.
What to check first
- Page titles and descriptions that say what each page is about
- Clear headings and direct answers to the questions customers ask
- Fresh content and regular updates, so the site shows it is active
- The same business name and details everywhere your business appears
Keep the website active
A website should be a living thing. New content, updated copy and fresh pages keep your site relevant and help with both SEO and AIO, because they show that the site is active. Customers also notice when they return to a site that has been kept up.
If you want a second opinion on where your site stands, book a free consultation and we will take a look. You can also see our SEO and AIO services.
Frequently asked questions
No. AI tools draw on trusted sources, and traditional SEO is how your website becomes one of them. People also still use Google to search.
SEO makes your site relevant and trusted in search results. AIO sets up the back end of your site so AI tools can crawl and index it and serve its content to the customers who use them.
They work together. Traditional SEO makes you a trusted source, and AIO makes your content easy for AI tools to find and use.